Our previous branding clients, The paintball gaming organizers “Desert Sniper” have been holding successful outdoors gaming events in winter seasons only. They wanted to improve the extreme sport by making it into a laser-based game, catering to all ages and also taking advantage from their business-model all year round.

The obvious choice was to hold the games in an indoor air-conditioned setting, with an attached benefit of delivering a completely cinematic video-gaming experience. They wanted a transport the player into a war zone using assorted environments, atmospheric effects and sound controls. They chose A+design again to rebrand the original logo into “Battle Zone” and design a rough metal-mesh clad interior for the reception hall that matched the ruggedness of the brand.