2015 NIKE GOLF US OPEN CREATIVE
GLOBAL RETAIL EXECUTIONS
Creative Director: Ron Dumas
Senior Designer: Matt Montagne
Role: Design / Production
Creative for the 2015 US Open at Chambers Bay located in Washington, just South of Seattle. The US flag colored graphic has a disruptive nature and splits athlete from course imagery. Black and white imagery with grain was to create toughness and grit needed for the US Open grind. The wood paneling look used for wall and table topper is a direct tie-in to the ocean driftwood hole markers at the course. Key role in image selection, design concepts, type size and placement, multiple creative layouts, mechanical file building and image asset management.
