Art Direction & Graphic Design

•

2012 Map with Directions
From the Main Studio to The Downtown Loft

The final piece was a bifold letter size 80# printed in CMYK with Aqueous coating to more accurately represent a high quality glossy photograph. The piece uses photos of the top 2009 senior representatives to accurately portray the types of seniors wanted for the 2010 campaign. This also creates instant recognition and association among the target groups. The piece then highlights all the extra benefits that only a Senior Representative can receive. The end of the piece states a deadline as a call to action.

2010 Direct Mail Mockup (done in Photoshop)

The final piece was a bifold letter size 80# printed in CMYK with Aqueous coating to more accurately represent a high quality glossy photograph. Quick market research tells us which students at these schools are in the same social groups we wish to target (upper middle class to upper class). We find a diverse selection of photos and add the first name and the school of the senior to create a personal connection between each school and the Read brand. The use of retro colors and fonts to illustrate that the business is progressive in its vision and products.

Existing customers that have taken family portraits at Read Photography previously

Create a company identity specifically for marketing towards existing family portrait clients

Classic style with a modern flair is the hallmark of Read Photography family portraits and their family portrait clients

Blue monotones were chosen to illustrate the classic sophistication of a Read Photography family portrait. The tagline "Art In Photography" was added to imply the idea that family portraiture can replace traditional art pieces in your living space.