Full branding project and photography for a B2B company producing Kitchenware,
laundries and metal work around Asia.
The former logo - below - was created in the 90's,
so the task was to modernize it while keeping it recognizable.
We decided to work on the P as a monogram, turning it into two shapes fitting perfectly together,
adjusted to the nano-millimeter. Through this new logo, we reflect precision, enforce the strong presence of the P
and reveal their knowledge with construction lines and blueprints.
I was in charge of the whole design part as well as the photography.
The work consisted in declining the branding into brochures, website, business cards and folder board.
Photography of the W Hotel. Pictures are meant to highlight the metal work,
emphasizing on wielding and cleanliness of the production.
Agency : hgat.design
Art Direction & Photography : Julien MOREAU
Art Direction & Photography : Julien MOREAU
