3D PROJECTION MAPPING HAS RECENTLY EMERGED AS ONE OF THE COOLEST FORMS OF ADVERTISING, WITH BIG COMPANIES LIKE NOKIA, SAMSUNG AND BMW PROJECTING BEAUTIFUL 3D VIDEO DISPLAYS ON BUILDINGS AROUND THE WORLD AND SHARING THEIR CAMPAIGNS ON THE WEB. 3D PROJECTION MAPPING HAS BECOME SOMETHING OF A RECENT OBSESSION FOR ME, AS WELL AS FOR THE ADVERTISING WORLD. READ MORE ABOUT THIS TECHNIQUE AND HOW IT’S BEING USED BY BRANDS AFTER THE JUMP.

I USE SOFTWARES OF GRAPHIC PROGRAMMING LIKE TROIKATRONIX’S ISADORA AND QUARTZ COMPOSER AND ALSO SOFTWARE OF VISUAL MAPPING LIKE MAD MAPPER