TRi5 (pronounced “Thrive”) Ventures is a venture investment company investing in technology startups based in Southeast Asia in the Seed to pre-Series A stage. They approached me looking to update their current brand identity to reflect a more innovative & techy look but at the same time, keeping its fun and vibrancy. This would help the company posture itself as they venture towards regional startups in SE Asia.

Previously named Tri5 Accelerator, the brand experienced a challenge of mispronunciation among viewers, as well as looking too child-like for its target users. The website also needed an update to make it more user-friendly and web responsive.

To solve this, we revamped the name to create a custom-made logotype that reflects the brand’s original theme: To feature startups as little plants that can thrive in adversity and grow into strong trees bearing fruits of success—empowered by the right business connections, clear growth strategy and regional market expansion.