核桃心生活設計事務所｜Visual Identity

ILLUSTRATION identity business card letterpress printing letterpress Name card 名片 Logotype branding Behance

HERTAOSHIN

核桃心生活設計事務所

── a design office from Taiwan.

" HERTAOSHIN ", a design office from Taiwan.

Born in 1989, Blaza Chen grew up in Apple Village, Yilan County, Taiwan, a place surrounded by mountains, rice fields and home to many white egrets. In 2014, Blaza established " HERTAOSHIN " a design office in her hometown Yilan, Taiwan.

As a dedicated graphic designer & illustrator, Blaza provides creative services, mainly including brand’ s visual identity, hand-drawn illustration, and the direction and execution of art style. Also, she is excellent at using her funny-looking hand-drawn illustration with the warmth of humanity to integrate her creativity into design to create playful and fresh solutions for the clients.

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BUSINESS CARD

Design & Print Design

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PROJECT｜Letterpress Business Card Design & Print Design｜名片設計與印刷設定監製
DESIGN AGENCY｜HERTAOSHIN 核桃心生活設計事務所

ART DIRECTION & DESIGN｜Blaza Chen／陳一瑩

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．PRINT｜Letterpress Printing 凸版印刷／ PANTONE－483U ＆ PANTONE－2023U

．PAPER｜峻揚紙業．啤酒紙．5 7 0 g

．SIZE｜9 * 5 . 4 cm

．Printed in Taiwan.

自己的名片，總是最難決定要怎麼設計的了。一直到這年，才真正印了自己的名片。

打從一開始，就想著第一張名片，一定要用凸版印刷來印了呀。

總感覺看著師傅那樣一張、一張緩緩地印製的過程，也讓名片多了份心意的重量。

還記得第一次看著王師傅從調墨、調整壓力的印製過程裡，深刻地感受這些一張一張的印刷紙品，

是這樣花心力和時間而產生的，就特別覺得珍惜。

最後看見成品，拿在手裡，看著LOGO上的鳥兒們，包含臉上的雀斑與胖胖的肚子等，

透過師傅一次次微調壓力印製後，變得更活靈活現了！

胖胖的肚子和可愛的雀斑點點簡直就是完美的凹凸程度吶！

透過每一張名片，希望能遞出的新緣份。

一起劃出一份對美好的期待、與彼此生活共鳴的想像：）

“ Fly your own way to the bright and light in your soul and heart ”. Through each one of the letterpress business card, I hope to deliver a wonderful and bright fate in a new way. Let's drawing the hope with a beautiful kind and bright way imagination, and make it reality !

Expecting good things and resonating with each other's life together :)

It is always the most wonderful thing and also hard to make a decision to decide how to design your first own business card. From the very beginning, I thought that the first business card must be printed with letterpress printing. I always feel that watching the printing master' s printing process is amazing and full of lives. Slowly printing, the printing sound just like music that is surrounding everywhere around in the space. One sheet and after another makes it more lives and soul. I still remember that time I watched Printing Master Mr. Wang using the printing machine. From the printing process of adjusting ink and pressure. And deeply felt that these printed paper products were produced with such effort and time, and I especially cherish it.

Finally, I saw the finished product, held it in my hand, and looked at the birds on the LOGO, including the freckles on the face and the fat belly, etc. After the master fine-tuned the pressure and printed it again and again, it became more vivid! The chubby belly and the freckle spots are cute enough like perfect sparkle, like a star !