Serra Kiziltas's profile

DALINDEO Music Band - Visual Brand Identity Project

Dalindèo is a Finnish jazz-sextet founded and led by composer/guitarist Valtteri Laurell Pöyhönen in 2003. In this project, it requested to select one artist/band to express their style with the related music genre. I picked "Jazz" genre and one of my favourite jazz band from Helsinki and their album "Kallio" to bring their style a new perspective.
Original CD cover of "Kallio" and Dalindèo band.
In this logo, I came up with the idea that jazz has a rhytmic nature. 
That's why I used letters as instrument buttons. 
The choice of color reflects artist's origin. 

In Helsinki, most of the buildings are in these two colors.
Depending on the songs, genre and artist's album name "Kallio", 
I searched the best material that reflects the spirit of their unique sound.
Kallio, is a vibrant and culturally rich area in Helsinki.
Foil reflects the sound and that vibrant image itself.
I used crumpled foil as the backround, artist logo in the middle 
and album name on the top that continues in the bottom. 
     CD Design:   Out    |   Inside
Folding CD design.
CD Printout sample.
Ticket design.
Concert poster made by real foil instruments.
Members of the band mostly wear different kind of scarves.
On promotional t-shirt designs, the artist's clothing style was the source of inspiration.

Product design: A music box that plays artist's songs.
For promoting the artist and the new album in the city,
a big saxaphone sculpture -made by foil- placed in a shopping mall.
By the help of the projector on it, some images from the clip shown on the ceiling. 
As outdoor promotional advertisement, a crumpled foil image applied on a tram.
Dalindèo

Band Members
Valtteri Laurell Pöyhönen, composer, bandleader, guitar
Jose Mäenpää, trumpet
Petri Puolitaival, tenor saxophone
Rasmus Pailos, percussions
Pekka Lehti, double bass
Jaska Lukkarinen, drums

The album I used in this project: 
"Kallio" LP/CD KHY Suomen Musiikki-label (out in Finland 2013)

For more information about the artist:
Official Website
Thank You For Watching!
DALINDEO Music Band - Visual Brand Identity Project
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DALINDEO Music Band - Visual Brand Identity Project

Dalindèo is a Finnish jazz-sextet founded and led by composer/guitarist Valtteri Laurell Pöyhönen in 2003. In this project, it requested to selec Read More

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