Boots Serum 7 Lift
Adshells, Instore & sampling Christmas
Boots wanted to give away a Free limited edition Christmas gift set with every purchase of their exclusive Serum 7 Lift cream, so we created a stylised tree using actual product and with a little bit of help of 3d rendering. The client and the promotion both got the lift they needed in sales that Christmas.
The Co-operative Pharmacy
Instore POS
This campaign was to raise awareness in a fun way that The Co-operative Pharmacy can treat ailments from A-Z, there by helping reduce the GP's waiting lists.
Otrivin Original
Instore POS
Otrivin wanted to create standout with their POS inside the cluttered environment of pharmacies, so developing the Character Otto he made a perfect way to help bring the brand more to life.
Polident MAX SEAL
Instore POS
Create impactful POS for pharmacies to help highlight the all new Max Seal with a new precision nozzle, it helps the wearer apply their fixative more evenly and as such creating a better seal through enhanced surface coverage which delivers better protection against trapped food.
Theraflu
Instore POS
POS for in-store to create a disruption of the shoppers normal journey around the pharmacy by making the POS have impact to highlight the new more powerful Theraflu.
Coca-Cola
Pitch - 'Revive your drive'
Coke wanted the consumer to re-evaluate the brand as a viable option instead of energy drinks. We created 'Revive your drive' as an eye catching and understandable call to action. With quirky touch points that brought to life Cokes playful nature.
Nisa Local
Instore posters & POS
Nisa the local convenience store, wanted to remind people that they are always there when you need them, when it comes to those missing little essential ingredients for anything at home. So I created some nice little campaign to remind people we're here for those forgotten essentials .
Smirnoff
Off Trade – ‘Cocktail Exchange Project’
To further our ‘Nightlife Exchange’ project we created ‘Cocktail Exchange’ via a book of world cocktails that contained an ingredient lists and how to mix instructions. To add further interest lucky winners had the chance to instantly win a Smirnoff cocktail kit at selected outlets.
Captain Morgan Rum
On pack promotion
Captain Morgans wanted to grow the at home market, plus encouraging the consumer to try to mix Captain Morgans with cola. We created an on pack text to win adventurous nights in. By using the asset of Captain Morgan we were able to create fun and engaging POS instore to drive purchase.
HTC
HTC TouchHD International Launch - 'The new star, on the big screen'
Positioning HTC as a direct alternative to the Apple iphone, by focusing on the main USP, which was the largest screen on the market.
HTC - Sense
A telesales program and instore campaign
Devised to make staff aware that they had a key role to play in reaching the target audience and achieve sales. The programme encouraged HTC staff to recommend or upgrade to HTC Android phones to the consumer. Our HTC Sense-bot was created to guide both the telesales team and the consumer through the world of Android platforms.
John Smith
Promotion – ‘People’s Darts’
Breathing life into last years creative by creating a new promotional campaign.
After Shock
On Trade - Prepare for a Shock
BTL Campaign, aimed at preparing the consumer for a sensation of drinking After Shock in all its Hot, Cold and Electric variants.
Volvic -Touch of Fruit
Pitch Campaign - 'Rehydrate your senses'
To create a look & feel of a perfume ad campaign, as the smell of this range was particularly appetising. The line ‘Rehydrate your senses’ emphasised the products sensory appeal.
Ballantines Finest Whisky
Duty-free ‘Experience the finest’
We were tasked to create a premium look & feel for the brand at duty-free outlets to give them greater stand out in this busy environment. We created ‘Finest’ a promotion that offered lucky winners the chance to win a number of exclusive prizes that reflected Ballantines premium whisky.
Courvoisier
ATL/CRM - ‘Our Courvoisier’
A chance glance at the Courvoisier sign in their distillery at Jarnac led me to propose this concept to the Company. Using the ‘our’ within the brand name I created ‘Our Courvoisier’ which entailed ATL to a CRM programme.
Courvoisier
Off Trade promotion - ‘Earn it’
‘Earn it’ was a promotion that reflected the consumers’ aspirations. A typical Courvoisier consumer feels that they have worked hard to achieve what they have and they demand the finer things in life.
