"Unity ini Diversity" is the country motto of Indonesia. A motto that is easier memorized than actualized in a nation divided by 300 ethnicities, 700 languages, and over 17.504 islands.
Although most Indonesians know this motto by rote, they have never really experienced a unifying event for themselves - nor seen just how diverse their country is.
Being the partner of a wide-ranging telecommunications company, we were inspired to make full use of their massive broadband network to make people experience the full scale of Indonesia's beauty and, at the same time, fulfill Indonesia's motto: Unity In Diversity.
And so, we created:
("Indonesia Sky Expedition - One Connection, Connecting the Nation")
"Unity In Diversity"
LOTUS:H
EXECUTIVE CREATIVE DIRECTOR
Dino Mojica
CREATIVE GROUP HEAD
Ramdhan Hidayat, Aulia Warman
ART DIRECTOR
Mark Keintjem, Mohammad Iqbal, Dimas Arfianto, Babul Royani
COPYWRITER
Menar Rizie, Shinta Afiati, Adhinugraha Prasetya
PRODUCER
Suryo Guritno, Rini Susanti
