This is the logo and poster design I realized for the CAE Mallorca 2017, a festival of contact improvisation dance and performance.
The composition of the logomark was born from the petition by the organizers to reflect an image of two performers, one of them on a wheelchair, emblem of the inclusive nature of the project. I accepted the challenge and adapted a synthetic representation of the two dancers inside the Golden Spiral, a logarithmic spiral whose growth factor is φ, the golden ratio, also called "divine proportion" for constituting the base for an infinite number of patterns in nature, such as the spiral arrangement of leaves and shells. And of course, the trail of a harmonious movement.
The logotype Cae around the logo is the acronym of "constact a escena" (contact on scene) and is visualized like a water wave, to emphasize the dynamism of dance and the presence of the sea as an added value of the festival, hosted in the Spanish island of Mallorca.
For the poster as well I used the logomark as a window for a glimpse of the beaches of Mallorca.
Some images of the creative process and the first version of the logotype of the festival with its initial name.
