Kellogg's needed a slam dunk look and feel for their annual promotion, bringing fans and their hoops heroes together to play basketball. It starts with a solid identity, then adds illustration for a key visual that highlights the bright lights and excitement of playing in a professional stadium.

Promotion logo and illustration are used on package with details of the promotion.

In store displays feature the promotion and specialty packaging plus highlight activation for the mobile experience of the promotion.

The Crunch Classic mobile experience features team selection, a simple hoops game with timer and score and a selfie option, customizing your face with team colors to share.