360º Digital Creative/Branding Strategy/Research/Site Architecture/User Experience
In Progress. Beta Launch, March 2013. Launch December 2013
• Research and Development of Site Architecture/Flow and User Expereince
• Developed Creative Strategy
• Back-End Development of Site for:
– Uploading/Changing Relevant Content
– Custom Admin Panel
– Database structure for gathering, targeting, loyalty, rewards and retention
– Automatic allocation of points based on purchase
– New Customer/Existing Customer information
– Automatic Follow-up Emails
– Fed Ex Tracking/Delivery Information
– Seamless Integration with External API for fulfillment
– Pre-Defined Filters based on research for Ordering Information/Consumer Tracking/Rewards Fulfillment
• Interactive HTML Prototypes of Website & App using Illustrator/Fireworks/Indesign/Axure
• Ensure that the user interface and rendered content are perceivable (UAAG 2.0)
• Original Branding
• Original Photography
• Developed a Re-Marketing Campaign (target demographic, engage empty shopping carts,return users, target behavior
• D4R Blog utilized to distribute information/engage customers/target messages/piggy-back relevant content
• Defined Tracking Tools
• "Coupon Code" allocation based on specific demographic/third party vendors
• Utilize outside distributors for rewards, Enables piggy back online exposure with vendors.
IN PROCESS:
Development of App for Mobile and Tablets
BMI Calculator
Tracking Of Order
News from D4R
Encouragement Reminders
Re-Order Reminder
Testimonials
Central Place for Connecting with other D4R Users (Develop a community for support)
Programming
PHP Coding for server side response with a command-line interface capability. Allows site to respond to consmer actions based on pre-defined parameters. Ajax used in combination with CSS and HTML for mark up and style information.
Utilized existing web templates for function but customized with specific filters to enable: tracking for customer order history, automatic loyalty reward point allocation, tracking for distributor to better stock inventory, sku#'s, quantity, nutritional information, etc. All accomplished on backend within a customized admin panel. Also, utilized this function so we may execute changes that we did not foresee without having to reconfigure or reprogram site structure. Example: Any food item can be uploaded easily on the admin panel. Specific allocations within the upload process allow all the filters mentioned above to be allocated to that one item.
