Rachel Salazar's profile

Alma College Summer Camps Rebrand

Rachel Salazar
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ALMA COLLEGE SUMMER CAMP REBRANDING
BEFORE 
Before my redesign, they had a simple 4x6 two-sided postcard with a URL and decreasing web page traffic year after year. Example of the "before" on left as "Summer Camps and Pre-College Programs." On right is the new hand-lettered logo for the "Spend Your Summer at Alma" campaign. 
AFTER
The goal was to redesign the branding for summer camps with a refreshed fun look and implement a 5-paneled roll-fold mailer that served as both the brochure and the tear-off a mail-in registration. 
Calligraphy college editorial design HAND LETTERING higher education lettering Marketing collateral print production Script University
Calligraphy college editorial design HAND LETTERING higher education lettering Marketing collateral print production Script University
Calligraphy college editorial design HAND LETTERING higher education lettering Marketing collateral print production Script University


Magazine Ad design featuring the new branding for summer camps
Calligraphy college editorial design HAND LETTERING higher education lettering Marketing collateral print production Script University
Alma College Summer Camps Rebrand
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