Creative Director for a Series of National Ads
1. Rationale/Concept/Message: A Conversation. Soft-Sell. Comfortable, Trust and Communication
Successful execution that facilitated the building of relationships, creating loyalty and developed consumer awareness.
2. Rationale/Concept/Message: Answered Questions/Concerns that were created based on research and collection of data from Client. (Chrysler Financial)
Customer Loyalty and Information based on Services Offered.
3. Rationale/Concept/Message: Target Specific Demographic. (New Customers entering the job market) Offer them opportunities sponsored by client, that creates awareness of product and service.
DaimlerChrysler Ad/Charity "Giving Back"
4. Rationale/Concept/Message: Consumer: Reinforces Brand. Loyalty of Brand, Rewards consumer. Client: Roll-Out of new service/product. Facilitates a partnership between Visa Jeep, Dodge and Chysler (Brand).
Visa Rewards Ad
