For the launch of Goldieblox in India, the idea is to conduct a social experiment. How to go about it? Do click on the video to get an idea of it. 

I've tried my best to put visuals to words. Please leave a comment on what you thought of it. 

This video content will be followed by print ads published in magazines and put up as posters in collaboration with bookstores such as crossword.  The products will be available near the kids section of the store.