In 1860 Portugal and Japan signed a Treaty of Peace, Friendship and Trade. 150 years later the Faculty of Fine Arts of the University of Porto (FBAUP) honors the signing of this Treaty with the program “Wago: two cultures, two moments”.
This project is the graphic identity of this program. (winning proposal of a academic competition)
“Wago” is a Japanese word that means “harmonization”, so I needed to create a logo of harmony, peace and unity. I remembered that this logo could be a plant, so I picked up the circle of the Japanese flag and built that plant. I created three variations of logo.
For typography the concept was to merge Latin characters with Japanese, and I used the circles too.
I choiced the colors red and green, because they are the colors of Japense and Portuguese flags.
The events of the “Wago” program were about Printing Techniques, so for the banners and posters I used effects of Printing Techniques.
For typography the concept was to merge Latin characters with Japanese, and I used the circles too.
I choiced the colors red and green, because they are the colors of Japense and Portuguese flags.
The events of the “Wago” program were about Printing Techniques, so for the banners and posters I used effects of Printing Techniques.
logo construction
logo
logo - vertical version
typography
banners
posters
