Michael Leon's profile

VIP Invites • Special Treatments & Folds


Showboat Casino Masquerade Reveal  •  VIP Invite

The Showboat Casino celebrated New Year's with a masquerade event. This invite was created with "reveal" in mind.
There's a pocket folder and invitation that slides in. Designed for easy removal, I created the invite background,
highlights, pattern, type treatment, photo manipulation and mask. Heavy card stock was treated with spot UV and foil
to highlight treatments and glitter. The mystery creative theme was used throughout all New Year's Eve collateral.

Applications: Photoshop, InDesign, Illustrator


 Showboat Casino Masquerade Reveal • VIP Invite


  Caesars Tiffany VVIP Invite Giveaway  •  Trifold With White Silk Ribbon

An evening with Tiffany & Co. Glitter & Glamour was the Caesars Casino theme for this Tiffany giveaway event.
Using the signature Tiffany Teal, I created this trifold with Spot UV and raised lithography type.
 The standing tent design had an actual white silk ribbon that slid through the invites die-cut slits.

Applications: InDesign, Photoshop, Illustrator


 Caesars Casino "Taste Of The World" VVIP Event: Wine Tasting  •  Double Parallel 4 Fold Invite, Envelope & Ticket

This Caesars weekend wine event was an exclusive invitation sent on behalf of the casino. The concept was to open up
world wine tasting to VVIP guests. My accordion fold had a 6 window die-cut displaying each country featured. The photo
above displays the invites outside and inside. The top right shows the insert ticket and front of the invite folded.
 The heavy 80lb. stock was complimented with raised lithography type and Spot UV treatments.

Applications: Photoshop, InDesign



  Bally's Casino • Monopoly GO Event

Bally's has its first Monopoly Boardwalk driving business to the casinos. The themed promotion had player club members collect game pieces for a shot at $500,000. I designed a trifold pocket brochure that allowed guests to store collected game pieces. Aside from the die-cut design, I also created a monopoly board featured on the inside. Was used in billboards, banners, lightfaces, exhibit displays and more. The Monopoly theme was throughout Caesars, The Pier, Bally's & Claridge A.C. properties.

Applications: Photoshop, Illustrator, InDesign

VIP Invites • Special Treatments & Folds
Published:

VIP Invites • Special Treatments & Folds

The VIP invites, I designed, were special events targeting "High-End" guests. Expensive giveaways were additional tools that enticed resort visit Read More

Published: