Caesars Entertainment Casino • Paul D Residency: BEFORE & AFTER
Harrah's Resort, Pool After Dark, featured Pauly D. Performing throughout 2012, I was responsible for creating Pauly D's brand for the Pool.
Given original head shots of Pauly, I transformed his clothing and combined his image with a property photo. For a club feel, note the light treatments, smoke and Pool After Dark signature blue tones. The brand creative was used for on site property events and print material
was seen throughout ads, billboards, posters, banners, plasmas, direct mail, invites and more.
Applications: Photoshop, Illustrator, InDesign
Caesars Entertainment Casino • Paul D Residency Billboard
Featured in New York on the Lincoln Tunnel, A.C. Expressway, Black Horse & White Horse Turnpikes, Casino Bridge Connector and more.
Caesars Entertainment Restaurant Revolution • Master Chef Portrait: BEFORE & AFTER
We started with a photo-shoot featuring seven Master Chefs. I was asked to revise the photo by making it formal. I deleted the kitchen,
created a background. I added shadows, highlights, reflections, as well as TWO additional chefs. I setup a chef photo-shoot on the
A.C. Boardwalk and using photoshop, superimposed chefs from The Reserve & Mia's. Creative was used for posters, banners,
lightfaces & direct mail. Featured on the A.C. Expressway, Black Horse & White Horse Turnpikes and more.
Application: Photoshop
Caesars Entertainment Restaurant Revolution Billboard • Featuring Master Chefs
In response to local competition, Caesars Entertainment's B.R. Guest billboards were part of a campaign featuring their master chefs.
Chefs such as highly-acclaimed Chef Luke Palladino (I also developed his restaurant logo), Executive Chef Ivy Stark from Harrah's Dos Caminos and many more. My photo manipulated creative was used for promotional collateral (posters, banners, lightfaces, direct mail).
Was featured on the A.C. Expressway, Black Horse & White Horse Turnpikes, Casino Bridge Connector and more.
Applications: Photoshop, InDesign
Wild Wild West Casino • Model photo enhancement: BEFORE & AFTER
This was the model representing the Wild Wild West Bally's Casino. The Marketing department wanted me to photo retouch and "enhance"
the photography. Note the circled sections from the before photo and the final enhanced model photo (no wristwatch,
increased chest size & cleavage, plus slimmer waist). This photo was used throughout the entire property
as well as used in ads, billboards, posters, banners, plasmas, direct mail, invites and more.
Applications: Photoshop
Caesars Casino Billboard • Atlantic Grill Restaurant Grand Opening
The Atlantic Grill was expanding from New York City to Atlantic City and Caesars was launching the restaurants grand opening with this billboard. This modern "clean" creative was also used in my construction walls, banners, ads, business cards, poster designs. Was featured in
New York, on the Lincoln Tunnel, A.C. Expressway, Black Horse & White Horse Turnpikes, Casino Bridge Connector and more.
Applications: Photoshop, Illustrator and InDesign
Bally's Casino Billboard • Luis Fonsi - Entertainer
The artist Luis Fonsi was performing in Atlantic City. My designed posters, banners, lightfaces and billboards were part of
the promotional collateral I created for a Bally's Casino event. Was featured on the A.C. Expressway,
Black Horse & White Horse Turnpikes, Casino Bridge Connector and more.
Applications: Photoshop and InDesign
Bally's Casino Billboard • Mike Jones VS Larry Mosley Boxing Event
Boxers Mike Jones and Larry Mosley scheduled a fight at Bally's Atlantic City. I developed their promotional material.
The creative I designed was also used on property posters, banners, lightfaces and direct-mail for this Bally's event.
Was featured on the A.C. Expressway, Black Horse & White Horse Turnpikes, Casino Bridge Connector and more.
Applications: Photoshop and InDesign
Caesars Entertainment Casino Billboard • $100 Shore Thing Campaign for Caesar's, Harrah's Resort, Bally's and Showboat
This mulit-property Casino billboard was used to launch their "$100 Shore Thing" campaign. The event offered guests
money and getaway packages. The concept focused on the AC shorelines beach amenity with a gaming tie-in. For six
Caesars Entertainment Casinos my design was featured on property posters, banners, web and lightfaces.
The billboard was on the Atlantic City Expressway, Black Horse Turnpike and White Horse Turnpike.
Applications: Photoshop and InDesign
Hampton Luxury Liner Wrap • Harrah's Resort Casino
Using a featured property photo, of private cabanas, hot tubs and pool, I was assigned to create this luxury liner wrap.
With commuting trips from New York to Atlantic City, these wraps advertised their feature "always 82 degrees" nightlife amenity.
I had to manipulate the photo by extending width, doubling elements, increasing pool size, photo retouching and creating highlights
plus shadows. This tropical photo was used in ads, billboards, posters, banners, plasmas, direct mail and invites.
Application: Photoshop
