Client: Club Cinépolis
Insight: At the end of the year, people love remembering their highlights and how they did during those 365 days. This helps them evaluate the ending year as a good or bad experience, and set goals for the new year.
Big Idea: Mi Año en Cinépolis (A CRM digital experience)
Insight: At the end of the year, people love remembering their highlights and how they did during those 365 days. This helps them evaluate the ending year as a good or bad experience, and set goals for the new year.
Big Idea: Mi Año en Cinépolis (A CRM digital experience)
“Mi Año en Cinépolis” was a landing page that allowed users to check how was their 2015 in Cinépolis.Thanks to the data saved in their Club Cinépolis card, we were able to show them how many movies they watched during 2015 in Cinépolis, how many hours they spent in the cinema, which one was their preferred movie genre and more. At the end, depending on which was their preferred movie genre, they could obtain a personalized result showing them which movie character represented their 2015. Results could be shared on social media (Facebook, Twitter and G+) as a personalized image showing their character with a personalized link, showing the description of their character and inviting others to try this experience.
