ESSENTIA
Essentia is a dance championship in Merida, Mexico. This is an unused version of their brand identity for 2018.
The essence changes from one individual to another and it has no specific shape, which is why we decided to make a dynamic logo that could change every time it's used, it consists of letters that float around a variety of colorful and quiet backgrounds, forming a new order in every application, combined with soft pastel gradients that represent different dance styles.
