For the promotion of the reading of books in Catalan, the Fundació Mallorca Literària proposes the launching of a coordinated campaign in different digital and analogue media. For this campaign, the symbol of the Foundation is used as a visual graphic element: a comma.

Among the materials designed for this campaign we can point out, for example, the direction of art and graphics for television commercials; graphic design for textile elements such as Totem bags and T-shirts; posters and bookmarks; web banners; banners and pills for social networks and ads for print media.