As Creative Director overseeing this campaign at Uproxx, I concepted, pitched, oversaw and directed the month-long CRE8 campaign to celebrate the creative process by highlighting Intel's latest groundbreaking new processor. We took advantage of many platforms, included original documentaries individually catered to Youtube, Facebook, Twitter and Instagram, a massive live event (Cre8Con), Twitter discussions, editorial coverage and a host of social content that made Intel's new processor synonymous with creativity. The campaign earned 12.7M views and earned Intel a 59% lift for driving awareness of the Optane processor among viewers. It's since won repeat business from Intel and was named AdAge's top 10 branded campaigns of 2019. I'm really proud of how it all came together.
View the entire campaign on Uproxx here
Directed this episode as part of a larger doc series and campaign with Intel.
CRE8Con was a live streamed event that brought creators together to push their creativity to the limits using Intel's new Optane processor. In this excerpt catered to Facebook viewing, the amazing Brooklyn projection mappers Optical Animal dazzle us with a live demonstration of something they normally could never do from a laptop.
