HWL Creative Branding
Short brief:
Establish a brand for a creative and photography business. There was no name, no brand, just an idea to bring to life.
The process:
Beginning with the briefing with the HWL team, I first dove into researching what other people in the design and photography industry are doing in their branding efforts and how much emphasis was to be placed on particular elements in the logo.
It was important to make sure the brand worked both in print and for digital purposes, since this brand will be highly influenced by digital media and social media interactions.
Final Result:
After a few rounds of digital concepts, the final design was selected and we began implementing the brand for business cards and t-shirts.
A Unique Mark:
One of the main goals of the logo redesign was to be able to make the logo badge-able. Utilizing the icon mark of the logo alone as a symbol of achievement was essential in the creation of the logo. This will be used for micro design elements and sharable items such as pins and stickers, as well as to be utilized as favicons and icons for online profiles.
Done as Freelance work for HWL Creative
