Cakes & Bakes
Cakes and Bakes used to be a small home run venture with no name or branding to it. The project gained popularity with word of mouth and that is when the proprietor Mrs. Athalye assigned me to do it's branding to expand it on a more professional front.
The name and the logo were required to be catchy and relative to the range of products available. It is easy to recall and the two rhyming words with the bright pink cupcake truly reflect the overall business.
The colour scheme chosen is soft and delicate with muted tones of pink and blue in the background which makes the vibrant logo even more appealing.
The Brand Design is also extended in the stationery and packaging.
