Against Cheap Meat
Greenpeace Project
Create a key visual for a campaign for transparency about the true cost of cheap meat products.
Against cheap meat
The whole idea was to design with a surreal and at the same time ironic way, the maltreatment of the animals. So we see the animals eating cheap and processed meat to show the irony of society. We are blind to the facts that it is not in our interest, indifferent to the environment, animals, even for what we are eating.
This is a campaign poster which is needed decryption of the elements. You have to observe what the pigs eating and the sign to combine the whole image.
