New Concept: Recipe Detail Page for Global Company
Taking existing templates on the live site, and incorporating the current brand standards of the site, the goal was to reconfigure and provide new components for a recipe landing page that was more inviting to users - and more engaging for users that utilize these pages in the kitchen.
The goal was to provide mockups that displayed discovery recommendations during the strategy phase of the project. Lead strategists conducted various analytical and explorative research methodologies to provide the appropriate course of action.
