Mealox (Meal + Box) is a brand that provides a new concept for children to be more independent and eat healthier by giving them the tools and knowledge to prepare their meals in a fun and interactive way under their parents supervision.
The problem:
1- Kids having bad eating habits.
2- The lack of interaction between kids & parents due to technology attraction.
3- healthy food is not attractive for kids.
Goals:
1- To create an interaction between parents and their children.
2- To motivate children to be educated and independent to prepare their meals.
3- to visually attract children in order to motivate them to brag with the products.
Research Question :
How can communication design drive parents into changing their children’s eating habits
through providing healthier alternatives ?
The Solution: To create an interactive series of products made with a safe material (BPA) inspired by the children's drawings, their favorite mobile games and funky color palettes with a book full of illustrated recipes of their favorite meals, candy or snacks but made with healthy ingredients.