Logo, Identity and Brand Language for Gnarly Bowls
Gnarly Bowls is a coastal chain of smoothies, acai bowls and promotes itself within the youth loving surfing culture.
The tagline "Freaking Good For You" paves the way for many fun interpretations. One of the avenues the brand will pave is using imagery of seniors having a great time at the beach, turning the 'youth' culture point on its head with fun taglines such as "Don't take Nana to Gnarly Bowls". The brand will promote intergenerational health through it's social media accounts, and weekly promotions for customers with deals such as "Gnarly Nana Discounts", wherein customers who bring their Grandparents/Grandchildren to Gnarly Bowls receive special discounts.
This identity system connotes tropical fruit, adventure, fun, health and freakiness!
Feel freaking good!
