LOGO FOR WEST COAST ICE CREAM SHOP
'SUNSET SCOOPS'
THIS CLEAN CUT IDENTITY MARK WAS INSPIRED BY THE GREATEST OF ALL SUMMERTIME TRADITIONS, EATING ICE CREAM WHILE WATCHING THE SUNSET.
First came the name, then came the sweet and simple logo.
Some things in life are just too good to mess around with.
I chose to make gold the primary brand color in order for the signage on the storefront to reflect the beautiful west coast sunsets over the Pacific Ocean.
Sans serif may be all the rage in 2019 but this beautiful serif typeface
perfectly communicates the sentimentality of the moment,
& connotes the richness and creaminess of fresh ice cream.
