image cred: lizzy zevallos
image cred: fast company
The Lowline Delancey Underground - Phase 1 Exhibit - NYC
Case Study
Re-imagining green spaces
for the urban fabric
The challenge, that is rather clear, we need some imagination here,
Parabolic expertise, as well as ferns and moss and trees,
Proof of concept is our aim, and education in our game,
It's NYC we aim to please, and your garden needs funds,
They don't grow on ...
parabolic Concept diagram by raad studio
The solution goes like this you see,
By applying parabolic science, we,
Determined the micro-climate here,
It's researched well, so have no fear.
Then designed with plants that low light need,
Like the forest floor, the right mix indeed.
Then we went searching near and far
To find the right flora to help make NYC's garden a star.
planting diagram by hortus environmental design
The Exhibit Space
architectural designer brandt graves of raad studio acted as lead designer and managed and helped build the lowline
photo cred: fast company
the parabolic overhead system is complete
photo cred: fast company
Engineer and Industrial Designer ed jacobs developed and executed innovative solar technologies for the Lowline
photo cred: fast company
misty gonzalez founder and creative director of hortus environmental design designed the landscape portion of the lowline in collaboration with founder james ramsey, and art directed, installed and tended the lowline exhibit garden
photo cred: fast company
the exhibit open to the public
photo cred: fast company
The impact, I bet you'd love to know.
Proof of concept and your attendance made the coffer grow,
In two weeks to $385,000.00 your donations swelled,
and over 11,000 visitors, the press and celebrity sponsors dwelled.
So what exactly did HORTUS do?
We researched, designed the landscape and sourced plants, too.
Directed the installation and helped install.
To make it fun and educational for all.
some of the press we were grateful to receive - thank you for helping to spread the word for nyc's underground garden!
“The scale of the knoll and the voluminous darkness combine to make you feel like you’ve downed a vial labeled ‘DRINK ME.'” – Megan O’Rourke – The New Yorker
Collaboration with James Ramsey and Dan Barasch - founders and master concept designers / RAAD Studio + Brandt Graves - architectural designers / Ed Jacobs - industrial designer / HORTUS Environmental Design - landscape design, installation and care / MASS STUDIO - graphics / ARUP - structural design and sound engineering
,
The Tree Dress that Lena Dunham collaborated with Rachel Antonoff to create to help the Lowline raise funds for our project. Image Cred: VOGUE
