GoldieBlox is the first media company to create the world’s first engineering girl character.

Objective of this campaign: To launch GoldieBlox in India and achieve sales of 5000 units in the first quarter.

Consumer Insight: I do not want my daughter to not pursue her interest in academics just like I was discouraged. I want her to continue with what comes naturally to her. While I did not get that chance, she shouldn’t miss out on it 

Takeaway: Give your girl child an aspiration to be great and successful even in a field which has till date been dominated by men. She deserves to have a realistic role model which she will strive to emulate.