In this project my task was to create a brand that reflected the fun and animal loving attitude that Lean on Me Pet Sitting brings to each client interaction. The prominent motifs that appear throughout Lean on Me's brand are imagery of pets paired with a split-complementary color scheme. The use of Futura, a rather bold type face, juxtaposed against the hand drawn illustration of the dog and cat perfectly encapsulate Lean on Me Pet Sitting: playful and warm, but at the same time able to care for your pet in a very professional manner.
