Illustration in Motion
Julia McLean & Mia Andrews
Greenside Design Center, JHB
The Brief
The brief required us to look at existing interactive icons on different social media platforms and assess ways in which the icons could be re-trended according to 2019 icon design trends, while still clearly conveying the meaning of the icon. The re-trended icon had to be animated into 3 different micro-interactions. This must be done by considering The 12 Principles of Motion Graphics as according to Ollie Johnston and Frank Thomas in their 1981 book The Illusion of life: Disney Animation. We were to choose the most appropriate animation principles to apply to our micro-interactions to aid in communicating the meaning of the chosen icon.
We chose to re-trend the Subscribe icon from Youtube because we felt its sharp edges and uninteresting design did not embody the feel of Youtube, which many people turn to for entertainment. We wanted to re-trend the icon in such a way that it appears fun and on par with the icon design trends of 2019.
The old Subscribe icon vs our new re-trended Subscribe icon
The Micro-interactions
Mock-up of the final icon design being used on YouTube
Previous explorations of design trends
Storyboards of the micro-interactions above
Thank You!
