V8 Splash® is a delicious, healthy and nutritive drink, thanks to the combination of carrot and “exotic fruits.” It has been present in the Mexican and Latin-American market for 18 years. Even with its great flavor and trajectory, the new generations don’t identify with its image, for this reason, the brand decides to refresh its image to recover its awareness of a healthy and nutritive drink.
With this in mind, we take the elements that give value to the product and its identity to a new, natural and pure environment, in harmony with the colour range of each flavor to denote energy and reflect craving, attraction, and impact.​​​​​​​