A storyboard that helped solidify the vision for the "new visitor" journey. The problem we were trying to solve was how do we deliver the value of gamerDNA clearly and significantly to new visitors. We felt the offering was compelling enough that if we could clearly deliver the value - people would become members.

This "invitation" UI opens from the bottom of the visitors browser once they cross a certain threshold of data in our system. If the visitors accepts the invitation the system then builds them a personalized member home page delivering the value of the gamerDNA product. After spending approximately 10 seconds on the home page the "JumpStart Wizard" (below) opens from the bottom of the browser as an offering to make the home page experience even better in a quick few steps.