The St. Lawrence Market in Toronto is an iconic place. It houses hundreds of vendors, and Torontonians head there daily for lunch, and weekly for the farmer's market to get fresh food. When we won the opportunity to not only rebrand the market, but also shoot its first ever television commercial, we couldn't have been happier. It's a simple, authentically Canadian place, and we wanted to give them a look and a tone that was equal parts reverential and aww shucks.