Palmdream Coconut Water Packaging
My last project at Havas WW Dubai involved creating a new look and feel for a brand new coconut water brand that was launching in Dubai.
We wanted to create something vibrant and starkly different from the usual water splash designs we often saw on coconut water packaging. Being a product made from brazilian coconuts, we wanted to pay homage to the vibrancy of the culture of brazil. Using bright colours and patterns to create not just product differentiation, but also make it eye catching for the shelf browsers.
The Final Design
Key Visuals
Social Media Conversations (@palmdreamoffical)
The vibrancy of the packaging inspires rich conversations that associate coconut water to a lifestyle product and not just a healthy drink alone.
