In 2018, we worked on the new Bridge Bank Group campaign based on the client expérience.

We had to put some customers of the Bridge Bank under the spotlights. They speak with their own words about the benetifs of this bank.

Creatively, we also had to push forward the graphic chart of the bank to offer a fresh new style.

Then, we worked on the color tones to match with the Bridge Bank Group chart.

For this campaign, we got four Master Visuals, because the bank identifies itself by four core values wich are : "integrity", "Innovation", "proximity", "professionalism".

Here we got the art direction. Next step : the shoot !

Client : Bridge Bank Group Côte d'Ivoire
Job Title : Valeurs Partagées
Photographer : Louise&Charles
Agency : 6Sens
Creative Director : Victor Sanson
Art Director : Marc-Aurèle Aglébé