I joined this project from 12Designers website. Volkan is a watches company born in the volcanic island of Lanzarote. Its watches are selled in jewelery shops and on internet. The image of the company is linked to extreme sports as mountain biking, kite surfing and many others. The target is made of those people who identify themselves with extreme sports, even if they don't practice any one. No naming restyling requested, but a red logo.
_VOLKAN final logo
_VOLKAN logo design
I took inspiration from the silhouette of Lanzarote Island, geometrically stylizing the shape itself. After checking out where it was located, the main volcans vein of the island has been signed by the middle path which flows under the land, splitting for all its extension
I took inspiration from the silhouette of Lanzarote Island, geometrically stylizing the shape itself. After checking out where it was located, the main volcans vein of the island has been signed by the middle path which flows under the land, splitting for all its extension
_VOLKAN logo elements
_Colour varaitions
Different combinations each one referred to an element of the island and its nature: water, sun, magma, rocks, sea, ground, vegetation. Geometric shapes are coloured to give a 3D sense to the final logo
