So Hype DJs and ESU Production's marketing teams utilized these promotion materials for the Shwayze show at Madison's on Dowlen in Beaumont, TX.

Shwayze is an American rapper. His first single "Buzzin'" peaked at #46 on the Billboard Hot 100. His second single "Corona and Lime," reached #23 on the Billboard Hot 100 in the US and #3 in the US iTunes Store. Shwayze's self-titled album released in 2008 and debuted at #10 on the Billboard and sold 47,000 copies in its first week.