Branding for People Have Influence, South Africa’s first Influencer managing company.
We invented our own written language for the brand inspired by the placement of nucleotide markers on a DNA sequencing result. The alphabet we created spells out “People Have Influence” in a way that has a unique and instantly recognisable aesthetic.
The language is extended into other communications, spelling out the influencer’s names, further reinforcing the concept that together with their stable of talent, PHI speaks a language no competitor understands.
