Credits: Concept + Design + Creative Direction
Elements: Product Brand Identity, Logo Design, Packaging, Color Palette, Visual Design, Tagline, Copy, and Copy Direction
Client: GameStop
@Play is GameStop’s private label brand for gaming accessories like headsets and controllers. What had previously been treated as a cheap alternative was deliberately re-visited. New product manufacturers were contracted and new quality standards established. Along with that, a facelift was important to establishing credibility for the brand. The new @Play promise was built around “Play @ your best” – the best quality at the most affordable price point. The logo and brand look and feel were developed to appeal to the broadest shopper audience with a simple and bright tone.
Play @ your best.
Whether you’re a hardcore gamer or a causal player, video games are more than just a pastime. They’re FUN. The accessories that connect you to your games are an important part of that fun.
There’s a special bond you develop with your favorite controller, headset, charging station and even cables. This happens over a period of time, as you develop a level of trust with the tools that connect you to your games.
It happens while you’re at play.
It happens while you’re at play.
@Play Gaming Accessories give you the dependability, quality and value you demand. And rightfully so, because when you’re empowered to play at your best, it’s more than just a game – fun is born.
The @Play Brand
@Play is dependable.
Gamers live for playtime, which is why they love dependable products that facilitate fun, not frustration. The @Play line of products provides dependable accessories that are aesthetically cool, remarkably comfortable and reliably constant.
Gamers live for playtime, which is why they love dependable products that facilitate fun, not frustration. The @Play line of products provides dependable accessories that are aesthetically cool, remarkably comfortable and reliably constant.
@Play is quality.
Made to withstand the rigors of intense gaming sessions, @Play accessories are built to last. Designed with intuitive features and constructed with durable materials, quality is uncompromised, which comes through in every aspect of @Play products.
Made to withstand the rigors of intense gaming sessions, @Play accessories are built to last. Designed with intuitive features and constructed with durable materials, quality is uncompromised, which comes through in every aspect of @Play products.
@Play is value.
Casual gamers love saving money on their gaming hobby. @Play products will always give the vast majority of gamers the value they’re looking for without sacrificing gameplay standards. You don’t have to pay a fortune to be the best while you’re @Play.
Casual gamers love saving money on their gaming hobby. @Play products will always give the vast majority of gamers the value they’re looking for without sacrificing gameplay standards. You don’t have to pay a fortune to be the best while you’re @Play.
