Art Direction / Editorial Design / Branding / Interactive Spacial Design
HARD Music Festival
This is a project for creating a new visual identity for Hard Music Festival
at Art Center College of Design. Hard Music Festival is the largest and
most varied venue for enjoying electronic music in Los Angeles.
The multi-day event offers a broad mix of stages showcasing
The multi-day event offers a broad mix of stages showcasing
many types of electronic music. You can explore this new brand
identity which is dynamic, musical and spatial. The graphic animation
and colors are controlled by a music and sound input and are in this
way responsive to the always changing festival environment.