The Dale la Vuelta project is a eco-friendly iniative that try to envolves all the product chain to find the sustainability of a packaging develop. We explored the new ways to communicate the product benefits. It means to intervene the trash cans even at home. All the approach involves products design, shopper design and Btl activation material.

BRISA - PRICER / Modern channel

BRISA - ECO BIKE / Activation

BRISA - TRASH DIVISOR 

BRISA - URBAN  CONT 

BRISA - COUNTER DISPLAY 

BRISA - PROMO PACK