What is a chatbot? How it helpful for a business?
Chatbots are now ruling the world digitally. Every business needs these chatbot application for their business and bringing a new way for business to communicate with the world and mainly with their customers through the messaging apps, the advanced development of all kinds of sensors and wearables and of course with the trend technologies like artificial intelligence and machine learning.
Now you have a doubt that What is a chatbot?
A chatbot is a set of programs developed based on the NLP, which allows a real interaction with users via a chat interface with helps to improve customer services.
Chatbots are developed based on Machine Learning to collect conversational measures that allow them to understand human conversations and react to written or spoken requests to deliver a service. Since the use of AI, chatbot make out the language not just commands. Therefore, the more messenger bot has with users and become more intelligent.
Here am explaining about how it helpful for a business:
Chatbots are not only used for commercial purpose but also used for own enjoyment. Most practical use cases in business are customer support, marketing and sales.
Customer support
Now a days all users prefer chatbots to get quick answer to their questions. Use of chatbot gives perfect sense from a user experience and convenience point of view to both users and businessperson. For example, imagine if you had to send out an email to perform a Google search, or make a call. It’s much easier to get immediate results by typing a few key phrases and queries into a search bar. Chatbots use this same logic to customer service bot.
Since some organizations doesn’t have enough employee to do communication with their customers and follow up their response and queries regularly. So, there may be chances of loosing the customers but chatbot allow to start conversation with each customer, regarding any issues or queries and requests. Then your customer feels happy with your services. This leads to customer satisfaction and that satisfied customer help to build brand loyalty.
Another benefit of using chatbot is cost-effective. This chatbot cost is not depends on where they’re in use like on a social media page, on your website or via text message, they continue functioning same in everywhere.
Marketing field
chatbot app are playing an important role in marketing field. Conversational marketing is the application of chatbots and live chat to build positive and genuine relationships with your customers.
Today, most businesses are using chatbots that too live chat in marketing to let customers engage with them. Chatbot improves the customer engagement via one-on-one conversations and have their questions answered in real time, which is something customers need and look for.
There is another benefit of using chatbots in a business is help you reach more people by increase in brand recognition, which can increase your customer base.
Since chatbots can be used in many applications there is no limit for any sectors. So that you can take advantage to reach more industries that to help your business grow. Chatbot has the ability to answer multiple questions at the same time as well.
E-commerce sales
Smart chatbot convert from visitors into leads through virtual assistant chat with the users. Those chatbots store user’s information and valuable contact information that they given during their first visit. Through this you have more possibility to generate new sales.
Every businessperson should keep in mind that solving client issues or satisfying their needs is not enough, try that your service or product have definite value. Every client expects humane treatment and 24/7 availability of yours. You can give answer to your customer questions through chatbot messenger like Facebook messenger, WhatsApp, SMS or Web chat.
E-commerce is not only focused on new customers but also retains their potential customers. Through artificial intelligence, chatbot understand this concept so it refers the related products to the old customers based on purchase history. Like this E-commerce increase their sales using chatbots in their business.
If you have interest to implement chatbot to your business and want to get the benefits of that. Contact CAWI™ is the best chatbot development company in Bangalore. Contact via mailto:info@cawi.ai
