Credits: Concept + Design

Samsung needed a new product catalog to feature their assortment of phones for Verizon. The client wanted to emphasize their fashion-oriented style, taking an inspired cue from Neiman Marcus' annual publication, The Book.

For concept development, rather than take the fashion theme in a retail clothing direction, I centered the approach on the style of fashion.

 

The FANTASTIC TALES concept imagined the catalog filled with Annie Leibovitz spreads imaging a fantasy/fairy tale theme.

This concept drew out the DUALITY inherent in each of the phones and their users.

IN THE KNOW envisions the catalog as a series of vintage Calvin Klein ads.

The EXCESS concept associates each product with a stylized aspect of excess.