投石媒體行銷有限公司 Touch.stone (Tou-Shih)｜Logo / 名片設計
投石媒體聚焦於設計及媒體傳播，投石問路，找到對的方向觸及到目標族群。
拆解「投石」二字，「投」作為一個動作，「石」為目標， 呼應投石旨在打破常規的創意，
希望跳脫常規的直線（投）、圓石（石）聯想， 期許Logo為可持續變動的形式。
於是以文字取代Mark，作出投石的骨架，石中間的不規則圓形，則可延伸出各種變化。
Touch.stone (Tou-Shih) focuses on design and media communication. It Chinese name Tou-Shih refers to a Chinese idiom, situation test by stone; in another words, test the water to find the direction to reach the right target audience.
The design deconstructs the word “Tou-Shih.” “Tou” represents the act of throwing, and “Shih” is regarded as the target. It reflects the core value of Touch.stone is to think outside the box. Instead of thinking about “Tou” as a regular straight line and “shih” as a round stone, the logo displays a form in constant change.
Thus, we draw the skeleton of “Tou-Shih” by its word shape rather than sign, and the irregular round within “shih” can develop lots of variations.
客戶｜投石媒體
設計｜吳怡葶ZoraWu
印刷｜古根漢美術印刷設計有限公司
商品拍攝｜葉庭語
Thank You:)
