For a 119 years, Bazzini has been selling quality nuts to the people of New York. Overshadowed by competitors, this Out Of Home campaign aims to provoke New Yorkers to pick up a bag of Bazzini. This pitched & bought campaign creates a provocative environment using Bazzini's mascot (the Elephant) with backgrounds to places where you would find Bazzini Nuts.

Copywriter: Sarah Lefkowith
Agency: Fly Communications, New York City
-Produced work coming soon-