Republic Of Chicken is a All Chicken Themed restaurant like KFC. Its mostly known for its Deli Products. I had just started working with McCann Erickson (the then Ad Agency working on the Branding for the same), when I was introduced to Republic Of Chicken. The brief back then was that to denote the whole brand campaign as an identity design suited for a nation. I conjured up the first two logos to incorporate the same feel, befroe the Final logo was selected.